our story

  • eve was founded

  • Launched online shop (UK)

  • Expanded to Germany

  • Launched the pillow

  • Tube ads all over London

  • Expanded to France

  • First TV campaigns (UK)

  • Opened the "Nap Station"

  • eve is recognized by Cool Brands

  • Major European expansion

  • Paul Pindar joins as Chairman of the Board

  • European TV campaigns

  • eve IPO


eve in numbers


Primary raise for eve's Initial Public Offering.


In funds raised on the private market from DN Capital, Octopus Investments, Channel 4, & Woodford Investment Management.


Revenue in 2016.


Employees working to serve our customers.


Countries in which we currently operate.


Products currently sold by eve.

brand disruption

We believe everyone deserves the perfect start. While others say goodnight, we say good morning.

At our core is optimism, energy, simplicity and great design. Our goal is to turn a sleepy category into a truly desirable one.

In 2016 eve was recognised as a UK Coolbrand, alongside household names such as Apple, Chanel, Nike, and Airbnb.

simplifying the customer journey

Finding the right mattress used to be a complex process.

So we aim to cut out the jargon, the cost, and waiting time, without compromising on customer satisfaction or quality.


Mattresses have traditionally been sold through “bricks and mortar” retailers which are prone to higher overheads than their online competitors.

By selling online, direct to consumer, eve is able to cut out associated costs which translates to a more affordable price for our customers.

awards and reviews

+ eve

We’re incredibly proud to be the first and only mattress brand featured by CoolBrands®, alongside brand pioneers like Apple, Chanel, Nike, and Airbnb

At eve we take customer service very seriously. We are very proud of our 9.6 customer satisfaction rating on Trust Pilot.

We always go the extra mile for our customers, and they appreciate that.


In 2017 the eve pillow was named one of the best pillows by the Independent.

"...the future of pillows."

our philosopy

every great day starts the night before

eve is a brand with design and innovation at the heart of everything we do.

Our bright yellow mattress embodies our spirit of energy and optimism.

Because we understand how good you can feel after a great night’s sleep.

our stock