our philosopy

every great day starts the night before

We believe that everybody deserves the perfect start, so we design premium sleep products that don’t compromise quality for price.

brand disruption

We believe that everybody deserves the perfect start. Our goal is to turn a sleepy category into a truly desirable one.

At our core is optimism, energy, simplicity and great design. While others say goodnight, we say good morning.

simplifying the customer journey

Finding the right mattress used to be complex. We aim to cut the jargon, cost and waiting time by offering a hassle-free customer experience.

offering value

We’re committed to designing premium products at an accessible price, without compromising on quality. We sell online, directly to our customers.

our leadership team

  • eve was founded

  • Launched online shop (UK)

  • Expanded to Germany

  • Launched the pillow

  • Tube ads all over London

  • Expanded to France

  • First TV campaigns (UK)

  • Opened the "Nap Station"

  • eve is recognized by Cool Brands

  • Major European expansion

  • Paul Pindar joins as Chairman of the Board

  • European TV campaigns

  • eve IPO


an undisturbed night’s sleep

our stock

awards and reviews