eve was founded
our philosopy
every great day starts the night before
We believe that everybody deserves the perfect start, so we design premium sleep products that don’t compromise quality for price.
brand disruption
We believe that everybody deserves the perfect start. Our goal is to turn a sleepy category into a truly desirable one.
At our core is optimism, energy, simplicity and great design. While others say goodnight, we say good morning.
simplifying the customer journey
Finding the right mattress used to be complex. We aim to cut the jargon, cost and waiting time by offering a hassle-free customer experience.
offering value
We’re committed to designing premium products at an accessible price, without compromising on quality. We sell online, directly to our customers.
our leadership team
Launched online shop (UK)
Expanded to Germany
Launched the pillow
Tube ads all over London
Expanded to France
First TV campaigns (UK)
Opened the "Nap Station"
eve is recognized by Cool Brands
Major European expansion
Paul Pindar joins as Chairman of the Board
European TV campaigns
eve IPO
2015
2016
2017
